A tech guy's irreverent approach to life's biggest challenges — using the frameworks that businesses swear by.
Business frameworks exist for a reason. They help you set goals, measure progress, make hard decisions with data instead of drama, and course-correct when things go sideways.
These are the same challenges we face in dating, marriage, parenting, and every other area of life. The difference? In business, there's a playbook. In life, you're mostly winging it.
This series gives you the playbook. Each book takes a different life challenge and maps it to proven business strategies — with enough humor to keep you from taking it too seriously.
Being intentional about your choices isn't the opposite of love — it's the foundation. Strategy and emotion aren't enemies; they're partners.
These books give you tools for thinking, not scripts to follow. Every situation is different — the framework helps you navigate yours.
A tech guy writing about dating and marriage is inherently absurd. We lean into that. The best insights often come wrapped in a laugh.
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